In what Ive already confeessed to having been one of my more clueless posts in the history of JimLyonsObservations, its been six months to the day since my infamous "Do we need printer industry tweets?" and the conclusion, actual two conclusions, are the a) yes, we need them, and b) wake up, Lyons, we already have them!As I pointed out in my July Observations, "Twitter Printing", I was in that very typical early Twitter user confusion state six months ago. Id had an account for some time, couldnt see what the fuss was about, and assumed most everyone else was with me. As it turned out, much printer-related Twitter activity was already under way, and the number has grown significantly. How so you might ask?
Well, like in other web activities of the recent past, certain categories lead in tweeting as well. The printer OEMs are doing some tweeting (for example, @HPIPG, @xeroxevents, and @LexmarkNews), and some of the research houses and analysts come through with some too (e.g. @Infotrends), but the champs are split among the traditionally active bloggers, both growing and established (see @greg_walters, @artpost, @driessen, Greg_VDQ, and the irrepressible @databazaar) and those who cover commercial printing as well as some of those participants (@neenahpaper and @whattheythink come to mind).
Just a quick look at these 10 or so Twitters accounts (all among my 1,000 or so "followed" accounts) shows a range of one or two orders of magnitude in their numbers of followers and tweets (or "updates"). Its clearly still a developing area, but I have visions of maintaining a regular "printer industry members on Twitter" listing, much like those of @KentHuffman and his Marketing-related Twitter lists.
So printer-industry tweeters, please make your presence known, and thanks for all those great tweets!
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